Brand Website
Your website contains a description of your company’s products, but no online store functionality. You want to support branded traffic and attract new non-brand traffic.
Would you like to invite us to tender? Contact us
Search Engine Optimization (SEO) is a process aimed at improving positions of a site in organic search and attracting additional traffic from search.
Why is SEO good for business? SEO helps your business to keep existing and attract new customers from organic search, which is the main traffic channel for almost all types of websites.
SEO helps to retain existing organic traffic and positions in search. This is important because:
SEO helps to improve rankings of a website in search and attract additional traffic. Due to:
We are experts in search engine optimization for both Yandex and Google
Your website contains a description of your company’s products, but no online store functionality. You want to support branded traffic and attract new non-brand traffic.
Would you like to invite us to tender? Contact us
Your website contains a description of the services your company provides. You need to improve positions in search and increase organic traffic.
Would you like to receive a commercial offer? Leave a request
Your goal is to increase sales in your online store. You have the resources to implement SEO recommendations. But there are no in-house SEO specialists.
Contact us – we’ll discuss how we can help
Commercial demand for your products or services is limited. You use informational content to drive additional traffic to your website.
Need advice? Contact us and we will help
You have your own team of authors. But you need help with improving website indexing and selecting topics with high organic traffic potential.
Contact us – we will prepare optimal SEO work plan
This is the preparatory stage, without which it is impossible to develop an effective SEO strategy. We need to get answers to several basic questions from you:
We will also ask you about your previous SEO experience (if any): what were the main difficulties, why you didn’t achieve the desired results, and what didn’t suit you in the approach of the previous contractor.
Before we take on a project, we need an SEO strategy. To draw up a strategy, we carry out:
At the same time, we take into account many factors: a type and age of a website, a geography and characteristics of a potential audience, specifics of the subject, a structure of a website, a quantity and quality of a website content, a previous history of search engine optimization oa a website.
As a result, you get: a formulated SEO strategy, a work plan for the next 12 months, SEO project budget and a forecast of expected results.
In the first month of work, we conduct a comprehensive analysis of the site. The audit is carried out on 45+ points, which are divided into 2 areas:
Why do we start SEO with an audit?
Keyword research is the foundation for most other SEO tasks. The result of keyword research is a structured list of keywords distributed across relevant pages of a website. We use this list to track a website’s search rankings, optimize content and internal links, optimize search snippets, link building, and more.
Depending on a type and size of a website, this work is either carried out in the first months after a start of a project, or can be regular:
A final list may include thousands of keywords. For regular monitoring of website positions, a so-called “control list” can be assembled: a shortened list covering all main categories, sections of a website and page types.
At this stage, we carry out all our planned work in accordance with our SEO strategy. As a rule, a plan includes the following tasks:
When implementing our recommendations, we advise your developers:
For reporting, we use two types of tools as data sources:
Data on positions and traffic can be presented in different sections: by search engines, by site sections, etc. The SEO report format is developed jointly with the client.
By default, we prepare monthly reports. If necessary, we can provide other details: weekly summaries, quarterly reports, etc.
Based on the results achieved, we can adjust our SEO strategy and work plan. In the course of work, it may turn out that some of the directions of a strategy bring better results than others. Then we can reallocate our resources to make the most efficient use of them. For example, reduce time for less effective tasks or abandon them altogether and use the freed hours for those tasks that bring more effect for this particular project.
Entry level plan for small websites or non-competitive niches
Optimal choice for small and medium businesses
A plan for large websites or competitive niches
Amway is a global manufacturer of beauty, health, and household products. We increased non-branded traffic to the Russian website by 333%.
Sanofi is an international pharmaceutical corporation of French origin. We have achieved a steady increase in organic traffic for all promoted websites.
Over 3 years of work, organic traffic has doubled. In addition, we managed to significantly reduce the bounce rate and increase the average session duration.
Leader in organic traffic among all websites of foreign car brands in Russia. Over 5 years of work, we managed to almost double the amount of traffic from organic search.
Mothercare is an online store of goods for babies and children and expecting parents. Over 3 years of SEO campaign, we have had the number of visits from organic search for non-branded keywords increased 21 times.
Car manufacturer with 127 years of history. We increased organic traffic to the importer’s website by 71% over 3 years. Also worked with the dealer platform.
Apteka.ru is an online service for searching for and ordering pharmacy products. In 11 months, search traffic has increased five-fold. The number of transactions increased to 20,000 per month, which is 2 times greater than the initial forecast.
Haier is a manufacturer of household appliances with almost 40-year history. Traffic from organic search increased by 400%. The share of branded keywords in the TOP-10 increased by 50%.
We are developing a SaaS platform called iSEO Pro. This platform uses big data and machine learning to automate SEO tasks.
Come hell or high water, we guarantee first class service.
In 2018, we became the best SEO agency in Russia according to AdIndex.
This achievement was confirmed twice in 2020 and 2022.