You Need to Increase Traffic Conversion
According to a Yandex research, 32% of online store users read product reviews and 9% of customers read store reviews before making a purchase.
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It is no secret that many Internet users study reviews of companies and their products before making a purchase or ordering a service online. A company’s rating can affect not only business indicators (conversion, sales, average purchase amount, etc.), but also its ranking in search. The main source of information about reviews is search engines and their services, as well as review websites, which receive a lot of traffic from organic search. Reviews are important feedback, but they are not always objective. In addition, people are more likely to leave reviews when they have a negative experience with brands and products than when they have a positive one.
To help our clients manage their reputation in search engines, we offer the following SERM services:
We have enough resources to work with thousands of reviews
According to a Yandex research, 32% of online store users read product reviews and 9% of customers read store reviews before making a purchase.
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A Harvard Business School research has found that every one-star increase in a restaurant’s Yelp rating equates to a 5% to 9% increase in revenue.
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According to a research by the University of Technology Sydney, buyers are willing to pay more for products offered by reputable companies.
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When the search results for a company or a product are shown on Yandex or Google, they can also display their rating and reviews. Low rating and negative reviews reduce CTR and organic traffic.
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Yandex considers the organization’s reputation when ranking a website. If dishonesty is suspected, the website may lose visitors from the search.
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This is a preparatory stage, which is essential in development of an effective strategy for working with online reputation. We need answers to several questions:
To analyze the current situation, we gather information from all platforms and review websites where the brand, its products and services are mentioned. For each website, we gather the following data:
Based on the data received, we calculate how many reviews can be published monthly on a review website to prevent blocking the brand’s account. Next, we figure out the number of required reviews and the number of days to achieve the desired result.
We develop an individual strategy for each project. A strategy depends on the company’s objectives. Let’s look at some examples.
Objective #1: to increase the average rating. The solution is divided into 3 stages:
This strategy allows us to significantly increase the average rating in a short time.
Objective #2: to improve the negative image of the brand on Otzovik.ru website. This website is one of the most difficult ones, as moderation can take quite a long time. But we have found an effective solution that allows us to quickly pass moderation and systematically increase the number of positive reviews.
For reviews to be as natural as possible and fully relevant to a real experience of using the company’s products and services, we are compiling a guideline for reviewers.
When compiling the guideline, we use the following data:
Basic principles:
For uninterrupted publication, we develop a content plan that takes into account the current rating and the number of reviews on a review website, as well as the target rating. This allows us to increase the number of reviews smoothly and safely.
We post reviews only from the IP addresses of the region corresponding to the target company. For example, a review for a store in Samara is published from an account with the Samara IP address.
If a review was posted, but within 1–5 days (depending on the tariff) was deleted by a moderator, then we will replace it with another review.
We are developing the iSEO Pro SaaS platform. We use big data and machine learning to automate SEO tasks
Come hell or high water, we guarantee first class service.
In 2018, we became the best SEO agency in Russia according to AdIndex. In 2020, this achievement was confirmed.