SEO Audit

If a keywords list has already been prepared, we analyze how relevant the keywords are and the corresponding content is. What is their traffic potential? What areas or categories require improvement? Are there additional growth points?

If the keywords are not collected yet:

• You set priorities and limits for the project
• We analyze the content of your website and its current positions in the search
• We collect marker search terms and primary list of keywords
• Then we cluster the keywords and distribute the clusters across landing pages
• We analyze the current position of the website and determine its traffic potential
• We prepare recommendations for optimizing the structure of the site and for creating new pages

Competitive analysis may include:

• Search for competitors. Which sites rank best for your target keywords?
• Analysis of numerical metrics in comparison with competitors (search visibility, search traffic volume, behavioral metrics, number of indexed pages, level of citation, etc.)
• Search for successful solutions on competitors’ websites – analysis of websites (functionality, page templates, content, etc.) and identification of solutions that are worth borrowing
• Website structure audit. Which pages and page types are driving competitors the most traffic?

A study of the quantity and quality of the text content on a website:

• The content for commercial keywords. The texts on product listing pages or service description pages
• The content for informational keywords. The articles section or a blog. The FAQ page
• Analysis of the authenticity and quality of the content
• Comparison of the quantity and quality of the content with the competitors’ ones

Commercial factors are the features and functions of a website, which show the search engine the likelihood of the website’s capability to satisfy the user’s needs:

• Availability of the contact information and its completeness
• Information about delivery, payment, returns and guarantees
• Information about the company
• Availability of promotions or special offers
• Catalog functionality, product pages, shopping cart, etc.

Search engines use various metrics and algorithms to evaluate user experience and how well a website solves a user’s problem. As a result, usability problems can not only reduce conversions, but also negatively affect organic traffic.

Goals of a behavioral audit:

• To analyze current behavior and conversion of website visitors from organic search
• To offer recommendations for improving behavioral metrics and increasing conversions

Link profile analysis helps to estimate the quality of incoming links, as well as to find and fix links to non-existent pages. Such analysis may include:

• Analysis of the number of donor domains and referring pages
• Comparison of citation with competitors
• Analysis of “dofollow” and “nofollow” links
• Analysis of donor sites and acceptor pages
• Checking the anchor list for spam
• Search for external links to non-existent URLs and recommendations for setting up redirects