Mitsubishi Fuso Trucks
The history of the FUSO brand spans over 90 years of manufacturing trucks, buses and engines. Fuso Trucks & Bus Corporation company has been a part of the Mitsubishi Motors structure as a cargo division for a long time. In 2005 the production of trucks came under control of the Daimler AG German concern.
Nowadays FUSO Corporation is research centers, testing grounds and production facilities in Asia and Europe with a center in Japan. Brand plants are located in Japan, Russia, Egypt, Turkey, Venezuela and the Philippines.
FUSO production in Russia started in 2010 at the site of the Kama Industrial Park “Master” in Naberezhnye Chelny. The production site is a SKD assembly line and a frame painting area. The plant produces Mitsubishi FUSO CANTER medium-duty trucks.
Russia
Project Goals
- Ensure correct indexing and ranking of the site by search engines
- Improvement of positions on targeted queries without significant changes in the site structure
Difficulties
and Solutions
Technical Difficulties
One of the main tasks was a SEO and technical audit of the site, which purpose was to ensure its correct and fast indexing by search engines. During the audit, some difficulties with indexing were identified, including:
- indexing of duplicate pages;
- lack of the main host configuration;
- incorrect server response as prompted non-existent pages;
- lack of the XML sitemap, etc.
Unfortunately, due to the peculiarities of the CMS, not all technical recommendations were implemented.
Content Optimization and Link Building
One of the work streams, which significantly helped to improve the site position in the search, was content optimization: titles, descriptions and page texts. Together with the client’s team, we managed to find a balance between the requirements of business and SEO, in particular, when it came to occurrences of certain keywords and phrases in texts.
As a supportive measure, we also worked to increase the site citation – we placed new links from relevant sites to the promoted pages of the site.
Results Achieved
During the first six months of work, we have achieved a noticeable increase of positions, especially in Yandex:
- The share of keywords for which the site was in the Yandex TOP-10 increased from 7% to 86%.
- In the Google TOP-10 – increased from 36% to 80%.
We thank our colleagues from LLC “DAIMLER KAMAZ RUS” for the productive teamwork!
12 times
more keywords in the Yandex TOP-10
2 times
more keywords in the Google TOP-10
Client Testimonal
In less than six months, we managed to almost double the visibility of our site in Yandex. At Google, the visibility growth is slow, but the overall trend is positive.
We are always open to suggestions to improve our site, and iSEO has fully met our expectations so far.
We hope that in the future our close cooperation will allow us to achieve our goals.
FUSO KAMAZ Trucks Rus LLC
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